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Catégorie(s) activité :  Journal, Livres et revues

Index alphabétique :  Marque en R

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Description de la franchise record

The Beginning of Franchise Records

Franchise record is a term that music industry enthusiasts have come to identify as the means by which music artists achieve great success, both financially and creatively. Franchise records are albums or songs that break all previous sales or streaming records in the music industry. It all started when independent record labels began to take risks and invest in undiscovered talent.

Record Pool Era

In the early days of music production, record companies would send vinyl LPs or 45 RPM singles directly to radio DJs who had subscribed to their services. These subscriptions were called « record pools. » Radio stations relied heavily on these pools to stay relevant and competitive with other stations. Record pool subscribers received new tracks before anyone else, giving them an advantage over other stations. This was the beginning of franchise records – the idea that certain DJs could create hits just by playing particular songs frequently enough to generate buzz and popularity.

Web Revolution and the Emergence of Genre-Based Hits

The internet revolutionized music distribution and changed the way people consumed music. While major record labels still existed, musicians could now distribute their own music through websites and social media platforms. This democratization of music distribution meant that genres like rap, hip-hop, reggaeton, and K-pop could gain massive followings without the backing of a major record label.

This era saw the emergence of genre-based hits, where a specific type of sound would become extremely popular within a particular group of listeners. Songs like Lil Nas X’s, « Old Town Road, » became instant hits on various social media platforms, leading to streaming and sales figures never seen before.

The Impact of Franchise Record

Financial Success

Franchise records have revolutionized the music industry, and as such, have had a significant impact on the financial success of artists. The success of these records can lead to millions of dollars in record sales or streaming revenue for artists, making them some of the most lucrative releases for both artists and their record labels.

The Creativity Factor

Franchise records are not only about financial success, but also about creativity. Artists who achieve franchise record status are often recognized for their innovative approach to music production. They break new ground by incorporating different genres or sounds into their music. This type of creativity not only sets records but pushes the boundaries of what is possible in music production.

Music Videos and Franchise Records

The Importance of Visuals

Many musicians today rely heavily on music videos to promote their songs to potential listeners. Music videos offer a visual representation of an artist’s work and provide an opportunity for audiences to connect with the artist beyond just the audio. Music videos that accompany franchise records are often high-budget productions that feature elaborate effects and intricate storylines. These videos add to the overall appeal of the song, increasing its potential to become a franchise record.

Social Media and Viral Videos

Social media has become an essential tool for promoting music videos and creating viral moments. Musicians use social media platforms like Twitter, Instagram, and TikTok to share clips of their music videos and engage with their fans. By doing so, they create buzz around their music, leading to increased exposure and popularity. It’s no surprise that many franchise records have started as viral hits on social media before achieving mainstream success.

A franchise record is more than just a commercial success – it represents the pinnacle of creativity and innovation in the music industry. It’s about pushing boundaries, breaking new ground, and connecting with audiences in unique and meaningful ways. The impact of franchise records on the music industry cannot be overstated, and we can expect them to continue shaping the industry for years to come.

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